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In recent times, it has become common, especially among women in their 20s, to search on platforms like Instagram and TikTok rather than on traditional search engines like Google or Yahoo!. For companies managing their presence on Instagram, this trend leads to an ‘increase in opportunities for users to view their posts.’ However, achieving this goes beyond mere management.
Therefore, in this context, we will explain the main search methods on Instagram derived from the searching behavior of individuals in their 20s. Additionally, we’ll discuss what companies should be mindful of when operating on Instagram. Those responsible for corporate Insta management are encouraged to consider this information.
Instagram Over Google! Search Trends Among 20-somethings
According to a 2021 survey conducted by Research Note powered by LINE targeting individuals aged 13 to 79 nationwide, the most widely supported medium for smartphone research was ‘search engines.’ This result indicates that there are still many people who use search engines when conducting searches.
However, following closely in popularity was ‘SNS (Social Networking Services),’ with 50% of the respondents using it. This suggests the widespread use of SNS as a means of conducting research on smartphones.
When examining data on the services used for smartphone research across different age groups, it is evident that search engines dominate overall. However, for specifically 20s women, the usage of SNS is comparable to that of search engines. In other words, for women in their 20s, SNS serves not only as entertainment but also as a means to address everyday issues, making it a significant search medium in their daily lives!
This survey indicates that, especially among women in their 20s, researching SNS platforms like Instagram is a common practice.
Utilizing Instagram in your 20s! Methods for Searching on Instagram
Against the backdrop of the widespread adoption of searches on social media, particularly among women in their 20s, various search methods have emerged on platforms like Instagram to help users find the information and content they are looking for.
One of the primary methods is the hashtag search. By entering “#” followed by a keyword in the search bar, you can search for posts with that specific hashtag. This allows for efficient collection of information related to specific trends, events, brands (products/services), and more.
Furthermore, these days it’s common to use multiple hashtags for searches. By combining two or more hashtags, you can gather specific and personalized information, making it easier to find the posts you are looking for.
Map search involves using the map on Instagram to search for posts related to a specific location. You can perform this search by selecting a particular area on the map or tapping the map icon on the search screen. It is commonly used when seeking information related to a specific area, such as “Are there places to eat near my current location?”
By tapping on the posts (businesses) displayed on the map, you can view information registered on Instagram about the establishment. Some businesses even allow you to make phone calls or place orders directly through map searches.
Things companies should be aware of in Instagram operations
Here is an explanation of the following two points.
・In their 20s, especially women, tend to conduct research on social media platforms, including Instagram.
・Instagram offers various search methods to find desired information and content.
To achieve satisfactory results for companies on Instagram, it is crucial to operate considering this current situation.
For instance, it is essential to always use “hashtags relevant to the post content” in Instagram posts. This is because the most common search method on Instagram is hashtag search. Without using hashtags, the company’s posts won’t appear in search results when users conduct hashtag searches. Without this visibility, users won’t be able to find the company’s posts, making it difficult to receive likes, and comments, or even gain followers.
To succeed in Instagram operations, it is necessary to receive numerous reactions to posts and steadily increase followers. To appear in user search results, make sure to use as many hashtags relevant to the post content as possible.
If your company has a physical store, it is also crucial to register that information on Instagram. This allows the company’s posts (store) to be displayed on the map when users conduct map searches, making it easier to encourage visits. This is a significant opportunity that can lead to visits from users other than followers, so don’t miss out on it! To register store information, change your Instagram account to a business account and link it to a Facebook page.
If your target audience includes women in their 20s, the points mentioned above become particularly important, so be sure to keep them in mind!
Let’s operate Instagram considering the search behavior of individuals in their 20s
Nowadays, social media platforms such as Instagram are also considered search media. Especially among women in their 20s, it is utilized for research purposes at a rate comparable to search engines. Therefore, to achieve results in Instagram operations, it is necessary to implement SEO measures on Instagram. To do this, one must understand “what search methods are available” and think about “how to address them.” Please consider the information introduced here and try implementing your own “Instagram SEO measures” unique to your company.
Once you have implemented Instagram SEO measures, it is crucial to verify the results. In this regard, we recommend using the Instagram-specific management system, “Slooooth“! With Slooooth, you can conveniently review account data on a daily basis, including profile views, follower count, follower growth rate, and performance for each post. Additionally, you can compare data for specified periods, making it easy to measure the effectiveness of your efforts. Please consider using Slooooth for your Instagram management needs.