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It’s not uncommon for businesses to post about seasonal events on Instagram. With February approaching and Valentine’s Day on the horizon, you might be wondering about the type of posts to make. Perhaps some social media managers are still deciding on their content.
In this regard, let’s focus on the seasonal event of “Valentine’s Day” and discuss commonly used hashtags based on recent trends. We’ll also highlight key points for companies in their Instagram operations during Valentine’s Day. Feel free to use this as a reference!
Now a Valentine’s Day classic! “Reward chocolates” for yourself
When it comes to Valentine’s Day, traditionally it’s a day to give chocolate to someone you like. However, a recent trend is also about indulging in luxurious chocolates as a reward for oneself, acknowledging the effort put into everyday endeavors.
As detailed below, on Instagram, hashtags like “#ご褒美チョコ” (32,000 posts) and “#自分チョコ” (50,000 posts) are widely used. While the post count is lower, the hashtag “#ご褒美バレンタイン” (100 posts or more) has also emerged. Using these hashtags and sharing luxurious products or experiences in your posts has become a trend on Instagram!
Popular Valentine’s Hashtags for Instagram Treats
The actual reward-themed Valentine’s hashtags used on Instagram include, for example, the following three.
“#ご褒美チョコ” is a hashtag that, as the name suggests, refers to chocolate purchased as a reward for oneself. The posts displayed in search results can be broadly categorized into two types. One type includes posts sharing chocolates purchased as a reward for oneself, and the other type includes posts introducing recommended reward chocolates. Therefore, it is generally considered a hashtag used by users who want to share luxurious products or experiences throughout Valentine’s and by companies dealing with chocolates.
“#自分チョコ” is a hashtag that refers to chocolates gifted to oneself. The posts displayed in search results mainly consist of shares of chocolates purchased as a reward for oneself. With a higher number of posts compared to the previously mentioned “#ご褒美チョコ” it is considered that users who wish to share luxurious products or experiences are relatively more active in using the “#自分チョコ” hashtag.
“#自分へのご褒美” is a hashtag that, as the name suggests, is commonly used for posts related to rewarding oneself. The posts displayed in search results cover a wide range of genres, including not only chocolates for Valentine’s but also bags, wallets, accessories, cosmetics, and more.
However, in recent times, indulging in luxurious chocolates as a self-reward during Valentine’s has become a trend. Therefore, as Valentine’s approaches, there may be an increase in posts related to chocolates.
Don’t limit it to just gifting someone! Let’s also incorporate posts focusing on self-investment.
If your company deals with Valentine-related products, never overlook the trend of indulging in luxurious chocolates as a reward for oneself, especially for those who are always working hard. This trend suggests a growing number of consumers seeking extravagant items or experiences as a self-reward. Therefore, actively promoting your company’s Valentine-related products through Instagram posts can be beneficial. By doing so, there’s a higher likelihood that users will choose your products as a reward for themselves.
When incorporating your company’s Valentine-related products into posts, don’t forget to use the hashtags mentioned earlier! The tech-savvy audience in their 20s, especially those sensitive to seasonal events like Valentine’s, commonly gather information on Instagram. Using hashtags ensures that your company’s posts appear in search results, increasing the chances of catching the users’ attention. This, in turn, makes it easier for potential customers to connect with and purchase your Valentine-related products.
Valentine’s Day is not just about romantic events; it has also evolved into an event centered around self-love and self-investment. Therefore, alongside posts with the theme of “giving chocolates to someone,” consider incorporating posts with the theme of “rewarding oneself
Let’s strategize for a unique Instagram operation tailored for Valentine’s Day
Valentine’s Day is not only an “event for romance” but also has an aspect of “self-love and self-investment.” Therefore, in Instagram operations, it’s essential to share posts that focus on self-investment. If you’re planning posts for Valentine’s, please consider the ideas introduced here as a reference.
After completing Valentine’s Day posts, it’s crucial to conduct an effectiveness verification to gather data for the upcoming year. In this regard, consider using the Instagram-specific management system, “Slooooth“! With Slooooth, you can conveniently review account data on a daily basis, including profile views, follower count, follower growth rate, and post-performance. Moreover, it allows for easy comparison with specified periods, facilitating effectiveness measurement. Please consider using it.